What is a Chip Card or EMV?

What is EMV?
EMV® stands for Europay, MasterCard®, and VISA®. EMVs are widely known as chip cards. The chip has enhanced-security by storing the card information more securely and protects against fraud. EMV cards gained popularity in 2015. If retailers or merchants decided not to utilize chip card technology, they would be held liable for some counterfeit transactions.

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